New Website Offers Inside Scoop On Airport Parking
Site designed to make departures less stressful.
Do you know where to get the best parking space at Newark Airport for half the price you might normally pay?
You may not know, but Steve Mooar does, which is why he launched a new website in September called searchairportparking.com.
Mooar—president and owner of Eagle Strategy Group LLC, a management and technology consulting firm based in Bridgewater—launched the new website to meet what he sees as a critical need of busy travelers everywhere, namely where to ditch their cars at a reasonable price when taking off on their next airborne journeys.
"If you go to any airport website now, you can certainly find out about airport parking, but airport websites don't give you information about the best parking deals," Mooar said.
Mooar's goal is to give travelers the inside scoop on not only the best parking locations and rates at every airport in the United States and Canada, but also other useful information about ground transportation and how to navigate the nation's airport terminals that are getting more complex every year.
The site includes an airport directory that offers information about ground transportation, terminals, directions, on-airport parking and off-airport parking so travelers are just as prepared when they get to the departure airports as they are when they arrive at their destinations.
And the new website offers value to parking lot operators as well.
They can sign up for featured listings, which are customized pages with specific information about their services. The site also allows for delivering reservations to the parking operators by e-mail.
The idea for the site emerged from Mooar's view that travelers tend to do a lot of research when it comes to their destinations, but are not very prepared for their departures.
And in just two months, the website has grown to 3,000 unique visitors per month, and Mooar expects a steady 50 percent growth rate per month for the next six months.
"Our value to consumers is to save money on airport parking as well as understand where to go when they get to the airport," Mooar said. "And our value to parking lot operators is to create connections with existing and new customers."
Mooar has been working in websites for more than 12 years, and in the travel industry since 2005.
"I have built up a network over that time, as well as developed some processes to follow to set up an advertising program in a short time frame," he said.
He plans to grow the site by continuing to add to the airport profiles and parking locations until the site includes the top 60 to 80 United States airports and the top 15 to 20 Canadian airports.
He is also currently working on a sister site, searchparksleepfly.com, which he plans to introduce in the next few weeks, and officially launch in January 2011. The site presents alternatives to airport parking, with options to leave cars at hotels.
While increases in security measures have made airline travel more complex and stressful, Mooar is determined to make the experience an uplifting one.