Staying Local While Giving Back

"Recession," "downfall" and "weak" are all words used to describe the economic crisis. But for David D'Elia and Robert Smith, "expanding," "creating" and "giving back" were the terms they focused on when they decided to open a new realty business.

The two opened Bridgewater Realty, in Martinsville, in January, right at the heart of the recession.

Some may say it is crazy to open a new business at this time–especially a realty company–but D'Elia and Smith had no fear. They were determined to help the community they've called home for so many years, said Regina Masiello, marketing director at Bridgewater Realty.

Both longtime residents of Bridgewater, D'Elia and Smith have been working for large realty agencies for more than 20 years. Their knowledge of the industry, dedication to their community and long-term friendship were all key ingredients that helped open their business, Masiello said.

But they believed the large firms they once worked for were not helping the town they called home.

"We feel a commitment to Bridgewater, to help, educate and support it," Masiello said.

D'Elia and Smith had no worries about opening Bridgewater Realty, Masiello said, because they had the experience they needed and the passion to drive the enterprise.

She said the two owners have noticed a huge difference since they left the large firms. Business is going great, she said, and the company's service to the community is the main reason.

Aside from buying and selling homes in Bridgewater, every time a house is sold, the company donates a percentage of its profits to local organizations, such as the volunteer fire departments, rescue squads and local shelters.

"Both Robert and I live here and have raised our kids here," D'Elia said. "We are dedicated to supporting local businesses and to stimulating the township's economy. And, when Bridgewater residents entrust us with their business, they'll know they are working with, and helping to support, a community-driven business."

The company also sponsors two local baseball teams, was a sponsor for the new Prince Rodgers Field, and is working with the United Way of Somerset County on the Stuff the Bus campaign, which collects back-to-school items for low-income families.

"We want to act as a service to our community," Masiello said. "We do business and give back at the same time. That is what will pull us out of the downfall."

For D'Elia and Smith, there are a number of advantages to working with Bridgewater Realty, such as being a small company whose employees are all very familiar with the area and are committed to serving the community and their clients. While large agencies are focused on gaining a profit, Bridgewater Realty focuses on enhancing the services it provides.

D'Elia and Smith have said they want to be the best at what they do while acting as a service to the community. They plan to continue their charity work, and will continue to help residents, and potential residents, buy and sell homes in Bridgewater.

"Our concept is really simple," D'Elia said. "We want to stay local, and to commit our services to the immediate area of Bridgewater Township. Bridgewater Realty takes a small-town approach to the big world of real estate, where the community helps its residents and the residents support their community."