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Get Your Business Back on Track

Many small & medium-sized businesses struggle due to a lack of an effective marketing and sales program. You may be very good at your core business, but know very little about marketing.

Why is your business under-performing?  How do we get to the next level?

Many small & medium-sized businesses struggle due to a lack of an effective marketing and sales program. You may be very good at your core business, but know very little about marketing. You are innocently caught up in a love for your own products or services and believe the world will indeed beat a path to your door when people hear about you.

Another reason for failure is that an effective marketing campaign is hard work. Since marketing is probably not what motivated you to open your business, it receives less priority than product development and other tasks. Marketing also often comes up short when scarce funds are allocated. Sadly, there are companies that spend tens of thousands of dollars on furniture and equipment, while complaining that there is nothing left for marketing.

Some companies also make a mistake by hiring expensive advertising agencies that are incapable of cost-effective, low-budget marketing. Or they hire marketing and sales talent from big companies who are often clueless about how to get results on a limited budget.

Given the reality of this situation, you need to squeeze as much efficiency as possible out of every marketing dollar. Be assured that you can do a lot on a limited budget, and expensive does not always mean better.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Frazure March 04, 2013 at 02:27 PM
I am aware of a small business owner who falls very much into this category and is not very astute in the concepts of sales/marketing, generating new business, low or no cost avenues for doing so (at least initially), moving the business up to the next level and struggling as a result. Your article only scratches the surface - I was hoping there would be more substance here that I could pass on to him.
Greg Maka March 04, 2013 at 02:37 PM
Frazure, You're absolutely right but there is limited space to cover the types of things that can be done. I assure you that upcoming blog postings will provide more details. If you are interested in obtaining more info, sign up at our website - www.24-7marketing.net - the information is absolutely free and there are many suggestions you can implement. We're happy to help.

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